Penny developed her editorial skills while working for one of the UK’s industrial training boards and subsequently within a London-based management consultancy. After working overseas for ten years (in the Middle East and Greece) Penny joined the Cambridgeshire Small Businesses Group, writing and editing newsletters, commercial proposals, business plans, brochures and press releases.
Penny has worked with a wide range of clients in both public and private sectors, including manufacturers, service providers, charities and statutory organisations.
Core specialist skills:
- Writing – case studies (including telephone and face-to-face interviewing), reports, press releases, presentations, brochures, abstracts and summaries, words for web sites
- Copy Editing – re-styling, anglicization, grammar and punctuation
- Communications strategy – needs analysis, objective setting and communications planning
- Print project management – including sourcing of design and print expertise
- Corporate communications and editorial training – programmes for small groups and individual coaching and mentoring
Key business sector experience:
- Service providers – human resource management, training & development, healthcare, charities, contract catering, entertainment & leisure, trade publishing, transport & logistics
- Manufacturing & retail – food, horticulture, medical equipment, retail display, catering service equipment
- Local authorities – strategy, planning, economic development, marketing, leisure& tourism